Put beer and free collectibles together and I think you have yourself a winning formula.  Now add a chance to see a Stanley Cup Final game with three friends and I say sign me up!!  Budweiser’s Keys to the Cup Campaign is in full swing and offers a chance for you and three friends to see a Stanley Cup Final game. 

Having collected hockey memorabilia for over twenty years, I always like to see promotions and contests that are tied into the NHL and hockey that don’t cost anything but are really fun to collect.  Bud nailed this one.  It is super easy to enter.  Just pick up a case of beer and grab your free mini Stanley Cup.  Inside you will find a USB key that unlocks exclusive content from the team as well as enters you in a draw to see a Stanley Cup Final Game with three friends.  It is all connected to Budweiser Canada’s Facebook page. 

Fans can collect all 19 mini Cups, each representing a team which has actually won a Stanley Cup in the past.  By plugging the USB into your computer, it will open up some really fun and interesting content from the Bud Facebook App including stats, history, and some cool stuff like Facebook profile pic creators.  It’s really cool and super addictive.

I am working with Bud on this campaign because I am super excited anytime a company can marry technology with hockey collectibles (and beer is a super bonus).  I will be doing interviews covering hockey collectibles and the Keys to The Cup Campaign over the next few weeks.  I will post coverage as it rolls out.

Look for exciting details on how to win an entire set of Cups in an upcoming post on HockeyDen.

For all the details on the Bud’s Keys to Cup Campaign visit Budweiser Canada’s Facebook Page or the Budweiser Canada website .